Oribe Privacy Policy

Oribe Privacy Policy

Effective and last modified: November 23, 2020

Our privacy policy is available in PDF form here.

Our previous privacy policy available here.

Welcome! We are Oribe Hair Care LLC, a subsidiary of Kao USA Inc. At Oribe we respect your privacy and take steps to protect it. This privacy policy has been drafted to explain how Oribe collects, uses, discloses, and protects information that we collect about you and your rights with respect to that information.

This policy covers all personal information collected from and about Oribe consumers including when you use this website. If in any case our privacy practices differ from those explained in this policy, we will let you know at the time we ask for or collect your information.  

If you are based in California, Nevada, or Canada, additional location-specific disclosures apply.

  1. Overview
  1. What information we collect about you

We may collect the following types of information about you which we have grouped together as follows:

  • Identity or Contact Information includes your name, date of birth, mailing or delivery address, email address, telephone numbers, username, or similar identifiers or contact information.
  • Financial Information includes your billing address and other payment-related information.
  • Transaction Information includes details about payments to and from you and other details of products you have purchased from us or other details about your transactions with us.
  • Technical Information includes internet protocol (IP) address, your login data, browser type and version, time zone setting, location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our websites, applications, or connected products.
  • Profile Information includes your username and password, purchases or orders made by you, your interests, preferences, feedback, age, gender, product reviews, survey responses, information about your experiences with our products, contact preferences, and other similar information.
  • Usage Information includes information about how you use our websites and our products and services
  • Marketing and Communications Information includes your preferences in receiving marketing from us and your communication preferences.
  • Demographic Information and Preferences include personal characteristics and preferences, such as your age, gender, shopping preferences, household demographic data, data from social media platforms, hobbies and interests and propensity scores from third parties (likelihood of purchase, experiencing a life event, etc.).
  • User Contributions include product reviews and other feedback that you provide on our products, locations, and services. If you choose to provide User Contributions, it may be made available on public areas of our website.

Some of the information we collect about you may be personal information, or personal data, that can be used to identify you including, for example, your name, email address, mailing address or delivery address. In some jurisdictions, certain unique identifiers like IP addresses and other usage or technical information may be considered personal information.

Personal information does not include data where your identity has been removed so that we can no longer identify you (anonymous data), which we may use for any purpose. 


  1. Children’s online privacy

We do not direct our websites to minors, and we do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this website. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13 please contact Kao Americas Privacy as directed in the Contact Us section of this privacy policy.   

  1. How we collect your information

We collect information from and about you in the following ways:

  • When you provide it to us. You may give us information about you by filling in forms or by communicating with us by text, e-mail, or otherwise. This includes information you provide when you register for an account, subscribe to one of our newsletters or other communications, conduct a search, place an order, engage in a promotional event, complete a survey, or when you contact us about one of our websites, products, or services. We may also collect information when you respond to our request to voluntarily provide information regarding your personal or professional interests, demographics, experience with our products, and contact preferences
  • From our websites and emails. As you interact with our websites or websites employing our cookies, or our emails, we may automatically collect information about your equipment, browsing actions, other activities (like opening emails), and patterns. We collect this information by using cookies, web beacons, and other similar technologies. Our Cookies and automatic data collection technologies section contains more information and options to control or opt-out of certain data collection or uses.
  • From others. We may receive information about you from third parties including, for example, our affiliated companies, business partners, sub-contractors, analytics providers, social media companies, and service providers. For example, if you enter a co-branded promotion, that is being sponsored by Oribe and another party, our co-sponsor may provide us with information about you. As another example, if you sign up for a promotion using your social media credentials, we may receive information about you from that social media company.
  • User Contributions. You also may provide information to be published or displayed (“posted”) on public areas of the websites or transmitted to other users (collectively, “User Contributions”). For example, if you rate or review one of our products, then your product review may be made available on public areas of our website.
  1. Cookies and automatic data collection technologies

Our websites use automatic data collection technologies to distinguish you from other website users. This helps us deliver a better and more personalized service when you browse our website. It also allows us to improve our websites by enabling us to:

  • Estimate our audience size and usage patterns.
  • Store your preferences so we may customize our websites according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to our website.

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). For more information, see the Interest-based advertising section of this privacy policy.

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. For information about managing browser settings to refuse cookies, see Your rights and choices.
  • Web Beacons. Our website pages and e-mails may contain small transparent embedded images or objects known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count website page visitors or email readers, or to compile other similar statistics such as recording website content popularity or verifying system and server integrity. For information about managing web beacons, see Your rights and choices.

We use Google Analytics to provide certain analytics services for us. More information about Google Analytics can be found in the Google Analytics Terms of Use and the Google Analytics Privacy Policy

  1. How we use your information

We use your information to conduct our business operations including for the following purposes:

  • To register you as a new customer.
  • To send you products that you have ordered, including to process payment, provide you updates about the status of your order, and process product returns.
  • To manage our relationship with you which may include notifying you about changes to our terms or privacy policy, providing you notices about your account, asking you to leave a review or take a surv...test